OUR EVENTS

This year, Milan once again pulsed to the rhythm of design—and Ibride naturally found its place within this vibrant landscape.

At Alcova—now a must-see stop on the design map—the timeless architecture of Villa Bagatti Valsecchi opened its doors to creative exploration. Surrounded by vast gardens, this historic home transformed for a week into a stage for bold expression. In this rich, immersive setting, the Boucan collection found its voice, echoing the sensory and personal stories the place evokes. Designed in collaboration with Juraj Straka, Boucan occupied the upper levels of the villa, suspended between sky and whisper. In this lush installation, pendant lights floated overhead while velvet cushions invited quiet moments of pause—soft, nearly private. A hushed experience, like a sensory refuge amidst the Milanese energy.

In the heart of the Barona district, Labò emerged as a playground for fresh ideas. This hybrid venue, conceived as a creative lab, hosts a sharp selection of designers each year who question how we use, shape, and think about objects. A space in constant evolution, where design becomes a tool for exploration. Within this bold environment, Ibride showcased two collections that speak its unique visual language. Triomphe, a wall-mounted console by Julien Gorrias, anchors itself in classical architecture to challenge how we live with objects. Nearby, Florence Bourel’s Gardenia stools and coffee tables brought a breath of softness—graphic, emotional, and organic.